Mukul Anand’s vision turned into a company, by the name of MAD Entertainment, where storytelling became a currency. From films to television and ads, the mediums changed, but the message remained the same - powerful storytelling.

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It was set in motion first in 1990 as MAD Entertainment was born under the care and craft of its founder. Several silver-screen hits and commercials later it blossomed into a powerhouse for blockbuster releases on big and small screens alike.

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MAD Legacy revives the same vision and runs with it.

The landscape of the industry evolves and with it our expertise. But the goal remains the same - storytelling that shifts the needle of conversation and shapes culture.